In this book, Steve Denning warns leaders that traditional management styles have not been able to resolve fundamental business problems or adapt to the way business is done in the 21st century. The balance of power has essentially shifted from the sales force and landed squarely on the customer/consumer. In a knowledge economy, where everyone has the ability create, evaluate, and trade knowledge, non agile businesses don’t stand a chance. 

To counter the problem, Denning describes seven inter-locking principles of continuous innovation, which is essential to a thriving business today. These principles comprise the new guiding force for an entire organization and they are 100% focused on empowering your teams and delighting your customers. When put together, the principles comprise a new radical model for management.

To delight their customers, organizations must shift their focus from value to values, meaning a shift from a single-minded profit focus to generating a continuous stream of new, additional values for the customer. This means an entirely different role for organization managers and leaders: from the controller of people to the enablers of self-organizing teams, from a hierarchical bureaucracy to dynamic, client-driven response activities, and from command-and-control styles to peer-to-peer communication - exactly the kind of learning we’re currently promoting with our Leading/Coaching Agile Organizations Master Workshop. 

In this book, you will find many examples of companies who understand the changes that are necessary and many of those were guided by Trail Ridge Consulting.